Hi Alex!
How to go from awareness to transaction on LinkedIn
Matt Gray said something in his workshop with you:
Lifestyle content doesn't work on LinkedIn.
Because LinkedIn isn't Instagram. It's where people scroll between investor calls and team meetings. They're looking for something they can use.
What’s working right now?
Teaching your audience through stories that actually happened to you and frameworks you actually use.
The time you sold flowers as an 11-year-old immigrant kid at a strip mall. Getting fired from the bank in 2008 for running a side hustle. Checking Alibaba because Mimi needed $400 hair extensions for your wedding and realising you could source them for $50. Your QVCA framework.
Real stuff.
Then pointing them to one of two places:
Lead magnet - 5-day challenges, one-page audits, frameworks via email. Build your list with FOMO sequences to convert.
Direct to product - Simple path for those already bought in.
And between those touchpoints?
A weekly newsletter. From you. Not from the brand. Stories about how you're building Intelligent Change and how you use your own products as a founder, entrepreneur, CEO, investor, father.
Below are 3 posts I wrote using your video content. Each tells a story with a lesson, each links to a different CTA.
If you like them, feel free to post them and see how they do.
Post #1
At 17 I was on welfare - broke, angry, blaming everyone.
The government wasn't helping. My mom worked three jobs. My father was no longer with us. My way out?
Every morning when I woke up, I forced myself to say one thing I was grateful for.
That's it. Just one.
It took 30 seconds.
Slowly, I stopped living in a shadow and being angry at everyone else.
Eventually I could say to myself…
“Yeah, no one cares about me. But you know who cares about me? Myself. Right now is the moment I can take responsibility for my life.”
I started working out. Reading books. Working on my mindset.
Within a year I met my partner. Started my first business.
Not because my circumstances got better.
Because I chose what to focus on.
The formula is simple:
Expectations minus reality equals happiness
I created the Five-Minute Journal 10 years later to give people this tool without the trial and error.
It’s not something I could’ve ever created had I not had that daily gratitude practice helping me out of the dark.
If you're feeling stuck - building a business but feeling empty or successful career on paper but unfulfilled:
Join my 5-day gratitude challenge.
Every morning for 5 days, I'll send you one simple practice.
Comment "grateful" and I'll send you the link.
Post #2
I made more money selling hair extensions than I've made selling journals.
And I didn't care about hair extensions at all.
Luxy Hair: 8-figure business I exited in 2018.
Intelligent Change: 4+ million products sold and counting.
With my first company, I just wanted to escape poverty. So I found a product, marked it up, sold it.
Made millions. Traveled the world. Worked two hours a day from Costa Rica.
But this business wasn’t doing it for me.
It wasn't making me fully feel alive.
I wasn’t happy.
Making money from something you don't believe in feels empty.
So when I started Intelligent Change, I did it differently.
I started with what I actually use every day. Gratitude practice.
Built a product around it. The Five-Minute Journal.
Made it the 80/20 of journaling. The minimal effective dose. 5 minutes, not 1 hour.
I created something I’m actually aligned with. That I care about and love. That I'm excited about.
It's taken 10 years to build it into what it is today.
A lot of founders and creators are facing this same choice right now.
So I made a simple one-page business audit to help you figure out if you're building for money or meaning.
Takes 10 mins.
Get “Vision Builder: The One-Page Business Audit” here: [link]
Post #3
I built an 8-figure business. Sold it. Started another.
Throughout it all, there is one practice I've never stopped:
Every morning when I wake up, I say one thing I'm grateful for.
Sometimes in my head. Sometimes in the shower out loud.
It takes 30 seconds.
I've done this for 15 years.
People ask me why I still do it after all this time.
You brush your teeth every morning and night. You can't just stop after 30 years and say "I've done it enough."
Because what happens if you stop? All the bacteria and plaque - the bad stuff - grows back.
Journaling is the same. It's a toothbrush for your mind.
If I don't flex that mental muscle of seeing the good, I slip.
We as humans have a negative predisposition. We focus on what's wrong. What's not working. What's missing.
This practice keeps me sharp. Keeps me building. Keeps me from getting complacent.
In life, you're either growing or you're dying.
13 years ago I created the Five-Minute Journal. We've since sold over 2 million copies. And it’s the one thing that’s never left my nightstand.
Get it here:
https://www.intelligentchange.com/collections/journals/products/the-five-minute-journal