The Visibility Game
How the entertainment, events and media leaders I work with are creating demand through their personal brands on LinkedIn
There's something you should know before you scroll.
If you are someone who needs a guaranteed return on investment, a named case study or proof that a LinkedIn post led to a $[X] deal, I'm not your person.
I don’t play the performance marketer game.
I play the personal brand building game.
And it’s a long one.
I work in the shadows. That's the job. My clients take all the credit and I stay invisible, which means I can't tell you who I've worked with or show you a named before-and-after.
The leaders I work with aren't looking for a quick win. They're building legacy — trust and authority that outlasts any single campaign, contract or company.
If that's the game you're playing, keep reading.
To date, I've ghostwritten for event tech co-founders, a president of a billion-dollar entertainment company, an entertainment studio founder, an entertainment consultant, GM of a global entertainment powerhouse.
The impact of our partnership can be experienced in three levels — first visibility, then recognition, finally conversion.
I can’t tell you who I have ghostwritten for, but I can show you a few receipts.
Level 1 - Visibility
The first big difference you notice — usually within the first month — is a spike in analytics.
We nerd out over digits like impressions and engagement. If you like numbers, these early moments will make you all tingly inside.
As they rise, more people see your posts and the right people will start giving you the time of day. These results are immediate so they act as our guide, helping us see what topics audiences resonate with, what we should double down on and what we should cut faster than a butcher at the block.
For example, after just 3 weeks working together, I increased this Executive’s impressions by 427.4%!
His engagement also increased by 274.2%!
One of my clients, who I worked with for 9 months, started from scratch with under 500 followers and zero posts. We over 3X’d his reach within the first month.
Level 2 - Recognition
Once your numbers start improving, awareness starts to grow around you. More people are seeing your content and your posts start having real impact. This recognition comes in the form of conversations, comments and DMs — you’ll experience it through your screen day and night.
You start to be seen as the go-to expert and leader in our industry.
Here’s an example of a public shoutout one of my client’s received on a popular industry podcast for how influential his LinkedIn thought leadership content is. We ended up working together for 3 years!
(podcast transcript)
Another client had strangers walk up to him at an industry event and tell him they loved his posts. Not "great to meet you." Not “tell me about what you do.”
Instead, “I've been reading your work." “Loved your take on [topic].” “Saw that client win.” That's the difference between being known and being recognised.
One of the c-suite executives I ghostwrote for for 11 months told me something I didn't expect. Her employees had started engaging with her differently thanks to her posts. They'd stop her in the corridor. Come up to her during site visits. Reference something she'd written. Suddenly there was something to talk about and she wasn’t that intimidating top exec in the company. She became approachable, friendly and interesting. Her content had closed the distance between her and the people she led.
Personal brands don't exist in a vacuum. As my clients grow, so does awareness of the companies they lead. They become their company's most powerful marketing asset, without ever sounding like a press release.
Level 3 - Conversion
Visibility has increased, reputation became rock solid, recognition poured in. And now? Opportunities start knocking on my clients’ doors.
Here are a few examples of what becomes possible.
This first one blows my mind: one of my clients, a live entertainment consultant, got sent a new client from ChatGPT!
And another gets regular leads like this in the comments section of his posts.
One of my clients got two speaking opportunities (Canada and Europe) — both requests showing up in his LinkedIn DMs.
This client got invited to a well-known podcast.
I practice what I preach too. I have built my entire business on LinkedIn and consistently have founders and execs reaching out to me because they’ve been reading my posts. That’s the game.
Don’t Take My Word For It
If you’d like to partner and build one hell of a personal brand, DM me on LinkedIn.
