Hey Cole & Dickie!
You have built an entire ecosystem around one idea: get people writing.
Ship 30. PGA. Write With AI. Digital Writing School. Ghostbase. Your YouTube Channels. Every product, every programme, every piece of content points to the same destination.
Typeshare.
And yet - Typeshare is the quietest room in the house.
No personality. No exposure. No new features. The one place where all your students and customers are supposed to show up and write every day, and it has no voice of its own.
That's the missed opportunity. And it's a big one.
There is a $5.2 billion case study that proves it.
It's called Duolingo.
Typeshare is one decision away from becoming the Duolingo of the digital writing world.
Duolingo By The Numbers
Net worth: $5.2 billion
Paying subscribers: 10.9 million (9% of active user base)
Followers by platform:
LinkedIn followers - 834K (company page)
X - 1M
Instagram - 4.7M
Tiktok - 17M
In 2021, a 23-year-old recent graduate asked if she could make videos for Duolingo's unused TikTok account - featuring their mascot, Duo the owl. No strategy deck. No approval process.
Just a character with a clear mission: get people to do their lesson.
Duolingo's CMO later credited the mascot's daily social presence as one of their biggest retention drivers.
Every time someone saw the owl on their feed, their first thought was: "I haven't done my lesson today."
When they killed Duo off as a stunt in early 2025, daily mentions went from 11,000 to 60,000 in five days. Users completed 5 billion lessons in a few weeks just to bring him back.
The product kept people. The character brought them back.
Typeshare already has the product. It just needs the character.
Without further ado, introducing…
Ghost
Hi. I'm Ghost (G for short). You already know my face. You may have even seen me over on Ghostbase. You just haven't heard my voice yet.
My mission is simple: to get people writing - to make sure no writer in the Typeshare world ever goes quiet.
I do that by educating, encouraging, and when necessary - haunting you until you hit publish.
I am as mysterious, elusive and chic as the 90s computer game hero Carmen Sandiego. You'll want to find me!
And as cheeky, sassy, funny and bold as the infamous Duolingo owl, Duo. I'll show up in places you didn't expect, remind you what you haven't done yet, and refuse to leave until you do it.
The Result?
I'm the digital writing world's most stylish, most relentless, most impossible-to-ignore presence.
And I bring an audience with me.
Every post, every email, every appearance is a door into the Typeshare world for a writer who didn't know it existed yet.
I'm your writing muse. Your coach. Your most persistent fan. And the voice that lives inside every corner of the Typeshare world - your inbox, your feed, the platform itself.
Without me, you'd still be staring at a blank page.
You're welcome.
- G
What Ghost Does Every Day
Every day, Ghost lands in your inbox. One writing tip. One reason to open Typeshare. One reason to get excited to write.
Every day, Ghost also shows up on LinkedIn and X - writing, teaching, making people smile, making the Typeshare world impossible to ignore.
Inside the platform, Ghost is everywhere.
A pop-up that says "It hasn't been the same around here" when you've been quiet too long.
A streak graphic when you hit 30, 100, 500 days - made to be shared.
A surprise DWS credit when you least expect it.
And something extraordinary waiting for you at 1000 days.
Ghost doesn't just live on social. Ghost lives inside the experience of being a Typeshare writer.
Deliverables
1 daily email
1 daily LinkedIn post
1 daily X post
Constant collaboration with Sam on improving features and UX of Typeshare
Monthly reports unveiling Ghost’s stellar results.
Ghost In Full Glam
Here’s a sneak peak of Ghost’s online aura via three LinkedIn posts.
Post 1
Your Typeshare streak says more about you than your LinkedIn bio.
Swipe to find yourself.
Post 2
The day you broke your streak, I felt it.
A ghostly intuition.
You closed typeshare, told yourself tomorrow was fine, went to bed.
Deep down I knew I’d lost you in that moment.
I watched the number reset. 47 days became zero.
I watched you decide consistency was someone else’s personality trait.
*sigh*
The streak was never about the number, you know.
It was about the version of you that showed up every day.
Wrote something every day.
On the busy days. On the bad days. On the “I have nothing to say” days.
That version of you is still in there.
Come back.
I’ll be here ready to cheer you on from the new day one.
- G
Post 3
Your streak doesn’t die because you run out of ideas.
It dies because you open a fresh post, stare at the screen for 3 minutes 25 secs, and close your laptop.
I’ve watched it happen more times than I care to admit.
Another writer devoured by a blank page and blinking cursor.
It’s a damn shame.
Writers at the top of the leaderboard know something you might not.
A daily post doesn’t start with a blank page and clueless stare.
It starts with a question.
What’s a lie your industry keeps telling people? What do people think your niche is vs what it actually is? What’s the unconventional view that made you successful?
Those aren’t random prompts.
They’re questions that turn a “I have nothing to say today” into a post that makes someone stop scrolling and think “how did they know?”
Typeshare has hundreds of these prompts and templates for LinkedIn, blog posts, Medium, threads, X, decks, atomic essays and bluesky.
Blank pages everywhere are shaking.
Why Me
You already know the answer.
I have been part of almost every product and programme you've created. I've watched every hot seat and YouTube video and podcast. I've helped you VIP-ify your 2024 event. I've been taught by you since August 2023. You even told me I was the original muse for Lift Off.
I am a top writer on Typeshare with an 810+ day streak.
And I am known to write with A LOT of personality.
Ghost needs someone who understands the Typeshare world from the inside, who can write with wit and character, and who already knows your voice well enough to build something new beside it.
There is no one more perfect.
I am Ghost's ultimate Ghostwriter.
Here to help build Typeshare into one of the biggest businesses in your portfolio.
(aka Ghost)