Visibility & Recognition
Once you start posting regularly, awareness starts to grow around you. More people are seeing your content and your posts start having real impact. This recognition comes in the form of comments, DMs and in person moments.
You start to be seen as the go-to expert and leader in our industry. Here are a few comments my clients’ posts garnered:
One of my clients (an entertainment consultant) had strangers walk up to him at an industry event to tell him they loved his posts.
Not “great to meet you”. Not “tell me about what you do”. Instead? “I've been reading your work”. “Loved your take on [topic]”. “Saw that client win”. That's the difference between being known and being recognised.
One of the c-suite executives I ghostwrote for 11 months told me her employees had started engaging with her differently thanks to her posts. They'd stop her in the corridor. Come up to her during site visits. Reference something she'd written in a meeting.
Suddenly there was something to talk about and she wasn’t the intimidating top exec in the company. She became approachable, friendly and interesting. Her content had closed the distance between her and the people she led.
Personal brands don't exist in a vacuum. As my clients’ personal brands grow, so does awareness of the companies they lead. They become their company's most powerful marketing asset, without ever sounding like a press release.
The service or product their companies offer also gets more interest without sales pitches or campaigns.
I practice what I preach too. I have built my entire business on LinkedIn and consistently have founders and execs reaching out to me because they’ve been reading my posts. That’s the game.
