Carl, Fast Forward 6 Months:

Your Personal Brand Is Endurance’s Most Visible And Influential Marketing Channel

As your ghostwriter and personal brand partner, this is what I build with you. I sit inside your week and gather the wins, the misses, the ideas you have mid-flight, the business meetings in NYC, before they all disappear into the next thing on your list.

I capture your thinking and expertise. I build the strategy underneath it all. I write the pieces. I publish under your name.

Combined they become a personal brand that's synonymous with Endurance and the clients who bring you on. And you don’t have to write a word of it.

Keep your Substack for the days when inspiration smacks you in the fact. Your LinkedIn keeps running either way. This is founder-led marketing at its finest.

Here's What We'll Do Together

  • We'll build your founder brand, so that when a fund needs portfolio support or a new CMO wants to make their mark, they think of you.

  • We’ll turn your LinkedIn profile into Endurance’s most visible and influential channel - attracting VCs and leaders at legacy brands.

  • We’ll build an evergreen library of your best thinking, one you can use for years to come.

  • I take the writing and the strategy off your plate entirely. You join me for one interview per week, approve the pieces I send over and everything else is on me.

Here's How We'll Do It

“The purpose of art is to lay bare the questions which have been hidden by the answers.” That’s James Baldwin. Finding those questions takes obsession. It fuels everything I do.

Obsessed with your anti-agency world and the culture around it. Obsessed with the expertise you have and how we’ll make people addicted to you. Obsessed with the agencies still selling million-dollar retainers and how we’ll make you unforgettable next to them. Obsessed with the dream brands on your list, like Saint Laurent, Nike and Balenciaga, and how we’ll put your thinking in front of their creative directors and CMOs.

And nobody will know I exist.

CAPTURE

CAPTURE

First, We Capture

We capture your real-time thinking so no failure, milestone or breakthrough is forgotten - something impossible to do on your own, especially once client work lands.

That’s when the best material shows itself: the objections, the dossier, the different brand territories, how you’re building Endurance in real time. It’s also when nobody has time to write any of it down.

We capture in two ways:

1. Weekly Interviews

Our partnership centres around a weekly interview to extract your best thinking and document how you're building Endurance.

Each interview is planned around your busy schedule and is bound to be one of the best conversations you have each week. They call me Barbara Walters (ok not yet, but a girl can dream, no?).

2. Real-Time Brain Dumps

In between sessions, you send me scrappy voice notes, updates, half-baked thoughts and on-the-go photos via WhatsApp. A quick idea as you’re jumping on the subway or a 20-min brain dump whilst you’re waiting for your flight back to Florida. You spam me, I incorporate each note into our work.

CREATE

CREATE

Then, We Create

I take this raw material and turn it into written pieces we publish on LinkedIn under your name. 99% your words. 100% your glory. Even the confidential stuff becomes content, just told well enough that no one can trace it back.

The more we do this, the more our library of your best thinking grows - like a label’s back catalogue, worth more every year it’s on the streets.

The fruits of our work go beyond LinkedIn too.

When a fund asks for your bio before a portfolio intro... I’ve already written one for you.

When you’re putting together your first quarterly report... I'm already pulling points from your best posts.

When, at your in-person meeting in Manhattan, you get introduced to two new players … their quick LinkedIn search of you makes you even more memorable.

CONVERT

CONVERT

Finally, We Convert

I monitor your profile and obsess over your analytics. Impressions, followers, inbound. I also track what happens offline: comments you receive at events, conversations with new teams, moments investors tell you they found you through your LinkedIn profile.

Posts that land, we do more of. Posts that don't, we stick in a bottle and send out to sea. Never to be seen or heard from again.

At the end of each month, I send you a full intel report.

I Can’t Show You Who, But I Can Show You Receipts

My work with each client is confidential but let me walk you through a few specific outcomes.

Across the board, clients experience more visibility and recognition with every post. Here's a glimpse.

I worked with an entertainment C-suite executive for ten months. What he noticed most was what changed offline. Read the recap for the opportunities that came out of it.

ChatGPT sent my client a prospect (who he later signed) by pulling from his library of LinkedIn posts over a 3-month period. Here’s what happened.

The Deliverables

  • LinkedIn profile revamp.

  • Regular interview-style calls that’ll fuel your week.

  • 12 high-quality posts in your voice, including visual assets, published on LinkedIn each month.

  • At least 2 weeks of approved posts in the pipeline at all times - so when your world gets mental, we’re still publishing.

  • Daily review of post performance, engagement and emerging trends.

  • In-depth monthly performance report.

  • Optional - Weekly targeted connection requests to investors, IP partners, brands, talent, fellow founders (to build your pipeline).

  • A growing library of thought leadership, built entirely from your own interviews and thinking, that only gets more valuable the longer we work together.

In 6 Months You’ll Have

  • 70+ pieces of original thought leadership in your voice, each one sourced from your own words, becoming a legacy library you'll reuse long after our partnership ends.

  • A growing audience and LinkedIn presence that speaks directly to funds, founders and CMOs on your hit list, so you're never introducing yourself from zero again.

  • Documentation of your journey building Endurance, from that first client to the cultural fluency and commercial thinking behind every call you make.

While you’re mid-sprint, your personal brand rides shotgun.

The Investment

3,500€/mo

With a 3-month minimum commitment. Personal brands compound. The first month never looks like the third or the tenth. I only build with founders who think long term, so most clients stay well beyond three months. That said, after the minimum, you can stop any time. I just ask for one month's notice.

NB: From January 2027, my rate moves to 4,000€/mo. But if you secure your spot with a 50% deposit on your first month by Dec 31st, you keep 3,500€. You are then free to start when it suits in Q1.

What Now?

The next move is yours. I’m here to dig into any questions or walk through what your content might look like and how we’ll actually go about attracting your dream clients.

Or if it’s hell yes, we can get started straight away.